









Build your professional visibility and create a repeatable prospecting process.

Position your expertise, attract relevant prospects and communicate your value.

Identify decision-makers and develop personalised outreach campaigns.

Build a LinkedIn content strategy and improve professional positioning.
This workshop is particularly suitable for people who already have a LinkedIn profile and want to use it more purposefully. Beginners who are comfortable using a laptop can also participate.

About
Linkedin Sales Beacon | TEDx Speaker | CMO
Meet Sinchu Raju – 2X TEDx and keynote speaker, award-winning marketer, author, LinkedIn Sales Beacon and Founder & CMO of Chillipixel Creations. An ex-Michelin and ex-Bentley Systems professional, she brings 15+ years of experience in marketing, business growth and digital strategy. She has consulted 500+ professionals and trained 1,000+ business owners and industry experts. She specialises in LinkedIn growth, personal branding, lead generation and AI-powered marketing, helping businesses turn visibility into meaningful growth.

Focus: Stop prospecting without a clear direction.
- Define the offer, niche, buying problem and value proposition.
- Build an ideal customer profile (ICP).
- Identify industries, company sizes, locations and decision-maker roles.
- Map the buyer's pain points and buying triggers.
Participant deliverable: ICP worksheet, positioning statement and target-account criteria.

Focus: Replace random searches with relevant targeting.
- Understand account and lead searches.
- Use relevant filters such as geography, industry, seniority, function, and company headcount.
- Build saved searches and prospect lists.
- Identify decision-makers and buying committees.
- Spot common targeting mistakes.
Participant deliverable: Saved search strategy and a reviewed initial list of 30–50 relevant prospects, where access and search results permit.

Focus: Understand the prospect before contacting them.
- Research the prospect, company and business context.
- Find relevant triggers, shared interests and business challenges.
- Use public LinkedIn information to personalize outreach.
- Use AI to assist research and message drafting without making messages sound robotic.
Participant deliverable: Prospect research checklist, personalization framework and 10 tailored message drafts.

Focus: Make outreach relevant, specific and human.
- Connection requests that establish relevance.
- First messages that create a reason to respond.
- Follow-up messages with useful context.
- Different approaches for founders, consultants and sales professionals.
- Test variations in hooks, CTAs and message length.
Participant deliverable: Three outreach sequences, including connection, first message and follow-up variations.

Focus: Turn relevant replies into business conversations.
- Follow-up timing and contextual nudges.
- Responding to objections and common replies.
- Moving from LinkedIn messages to discovery calls when appropriate.
- Tracking prospects, next actions and meeting outcomes.
- Re-engaging suitable prospects without spamming them.
Participant deliverable: Follow-up playbook, reply templates and a working prospect tracker.

Focus: Build a system that can continue after the cohort ends.
- Launch or review a live prospecting campaign.
- Review targeting, outreach and response data.
- Diagnose where prospects drop off.
- Set weekly prospecting targets and a 30-day execution plan.
- Present each participant's pipeline plan for feedback.
Participant deliverable: A personal 30-day pipeline action plan, campaign scorecard and optimization checklist.

Get personalised insights to identify your business priorities and uncover opportunities for growth. A focused, one-to-one session with Sinchu Raju to discuss your business challenges, clarify your goals and identify actionable next steps tailored to your business.

Your 15-day roadmap to building a powerful LinkedIn presence. Learn how to optimise your LinkedIn profile, strengthen your personal brand, create engaging content and build a structured approach to networking and lead generation. A practical e-book to help you apply what you've learned and continue your LinkedIn growth journey after the workshop.








Sales Navigator is the core platform used in the prospecting modules. Access to the relevant features may depend on your subscription, trial eligibility and LinkedIn's current product terms. Please confirm that you have suitable access before joining. The program fee does not include a Sales Navigator subscription.
No. A basic understanding of LinkedIn and a working account are sufficient. Beginners should be comfortable using a laptop.
No. You should ideally have an active subscription for the practical Sales Navigator exercises.
The workshop helps you build a prospecting and outreach process. Actual leads, conversions and sales depend on your offer, execution and market response; they are not guaranteed.
The program includes guidance for building an initial reviewed list of 30–50 relevant prospects, subject to available search results and your target market. It is not a done-for-you lead generation service or a promise of verified buyer intent.
The core program is delivered through six live online sessions. Session recordings will be available for the defined access period.

Privacy Policy - Terms & Conditions
Join the LinkedIn Brand to Business Accelerator and take a practical step towards building your personal brand, strengthening your LinkedIn presence and creating new business opportunities. All workshop content and materials are intended for registered participants. Registration and participation are subject to the applicable terms and conditions.
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